Michigan voters will decide on Tuesday whether the state should raise its sales tax from 6 percent to 7 percent to pay for repairs for the state’s roads and bridges.
The measure has attracted more than $8 million, with the construction industry and unions backing the “yes” side and anti-tax advocates fighting it. It’s not uncommon for ballot measures to be expensive endeavors dominated by deep-pocketed parties who stand to reap financial benefits from the outcome.
Nearly 70 percent of the $7.2 million that Safe Roads Yes has reported spending so far has gone to WWP Strategies, a Michigan-based media consultancy that has worked on several GOP campaigns.SHARE THIS:
The estimated $1.5 million spent so far on TV ads about Michigan’s ballot measure is less than the $2.1 million and $2.8 million spent for the state’s two ballot measures in 2014.SHARE THIS:
The Safe Roads Yes committee has aired TV ads supporting Michigan’s proposal nearly 4,000 times for an estimated cost of $1.5 million, according to a Center for Public Integrity analysis of data from media tracking firm Kantar Media/CMAG.SHARE THIS:
Ads have been airing all over the state in favor of the measure, but TV stations in the Grand Rapids and Detroit markets have aired the greatest number, the data show.SHARE THIS:
Sources: Center for Public Integrity analysis of data from media tracking firm Kantar Media/CMAG, Michigan campaign finance records, Associated Press